Case Study · The Whole Account
One job became about ten.
Eighteen months inside one business — and the sentence in the title is the client's, not ours.
How This One Works
The reason the systems got built
The other two case studies are systems. This one is the reason those systems exist: once the support number worked, the brand kept asking for the next thing. Almost all of it started as a single request, priced on its own, with no retainer attached.
It is here because most companies do not need a platform on day one. They need one job doing well.
He came in to do one job and has ended up doing about ten.
The Work
What eighteen months looked like
Training and clinical documents
Five full course manuals, 41 to 54 pages each, built to the brand design system and handed over as PDF and editable source so the trainers can revise them without coming back to us. Alongside them, nine clinical reference pieces — a serum selection wall chart, a treatment frequency table, a dermatoscope reference sheet, aftercare guides, consultation and inspection forms.
Design and brand production
Eighteen course covers for the student portal, rebuilt to one typographic system, with device accuracy treated as a hard requirement rather than a stock-image approximation. Product brochures, a distributor edition, and a price book that regenerates itself when prices move instead of being retyped.
Commercial systems
A 193-product catalogue migrated between platforms with currency conversion and images intact. The CRM restructure behind the attribution rebuild. Quote and brochure generation wired to the real price book, so a quote cannot quietly carry last quarter’s number.
Content
A back catalogue of 64 videos captioned and brand-corrected, 32 of them prepared and published. A monthly newsletter, produced as both a designed deck and an HTML email.
The Outcome
No single number — the shape is the point
One relationship, eighteen months, and work that arrived because the previous piece had worked. There is no headline metric on this page because the result is not a metric: it is a business that stopped shopping around.
Most of it began as a one-off job, which is how we would rather start.
Want this behind your own business?
It starts with the assistant — the production work follows once we know your material.