Case Study · Aesthetic Devices
How a global aesthetic device brand unified its entire lead operation
Three lead sources. One intelligence layer. Real-time scoring, routing, and sales alerts — live within weeks. One industry's story; the same platform runs anywhere expert knowledge and lead flow matter.
The Client
About the client
PlasmaPen by Louise Walsh is a global leader in plasma fibroblast technology, selling professional devices and training to practitioners across the UK, US, and beyond. With enquiries arriving from Meta lead ads, website forms, and live chat — and a busy sales team working across time zones — leads were arriving faster than they could be qualified.
- INDUSTRY
- Aesthetic Devices
- MARKETS
- UK · US · Global
- SOURCES UNIFIED
- 3
- LEADS SCORED
- 9,600+
The challenge
Enquiries from three different sources landed in three different places with no unified view.
Sales had no way to tell a ready-to-buy clinic owner from a curious browser.
Follow-up speed depended entirely on when someone checked the inbox.
What Mikora built
Every source connected
Meta lead ads, website enquiry forms, and the website chat assistant all flow into a single intelligence layer.
Every lead scored
Fit and intent scoring runs on arrival, producing a temperature and recommended action in under 60 seconds.
The CRM always current
Leads, statuses, scores, and notes sync automatically with the existing Zoho CRM — no manual entry.
The team always informed
Hot leads trigger instant email alerts with the full profile, and the sales dashboard shows the complete pipeline in real time.
The results
9,600+
leads scored and synced
3
lead sources unified into one pipeline
Real-time
alerts on every hot lead
Zero
manual data entry across the pipeline
Mikora gave us something we never had — certainty. Every lead is scored, every hot enquiry reaches the team instantly, and the CRM finally reflects reality.
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